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SHOP BY HOUSE

Five Iconic Houses

Classic styles and little details that make sisterhood even sweeter.

Three pairs

One collection

GIVES BACK

To five charities

WOMEN-OWNED

Family-run since 1902

OFFICIALLY LICENSED

Through Affinity

The Bid Collection

THE BID COLLECTION

Got Questions?

Everything you need to know

How does The Bid Collection give back?

The Bid Collection gives back through a shared charity pool. World’s Softest® will donate 10% of Bid Collection sales (after discounts and returns, excluding tax and shipping) to a pool benefiting the chosen charities of our five participating sororities. Charities receive 40%, 25%, 15%, or 10% of that pool based on their sorority’s sellout ranking, first through fifth.

Which charities does The Bid Collection support?

The Bid Collection supports one charity chosen by each partner sorority.

  • Alpha Delta Pi: Ronald McDonald House Charities of Knoxville
  • Alpha Omicron Pi: Blood Cancer United
  • Chi Omega: The Dream Connection
  • Delta Delta Delta: Dolly Parton Children’s Hospital
  • Kappa Delta: Girl Scouts of the Southern Appalachians
When does the Bid Collection promotion run?

The Bid Collection promotion runs for a limited time. For the promotion dates and full terms, email socksquad@worldssoftest.com.

Who makes World’s Softest Socks?

World’s Softest is proudly owned by Crescent Sock Company, a women-owned, fourth-generation family business with roots in American sock manufacturing dating back to 1902. That’s more than 120 years of family history and craftsmanship behind every pair.

Is The Bid Collection officially licensed?

Yes, The Bid Collection is officially licensed. Through our licensing relationship with Affinity, we respect and represent the identities, traditions, and trademarks of the participating sororities.

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